FUCHS claims to be the world's largest independent lubricants manufacturer. We need to define "independent" I think. They are big and need no introduction to End Users. And...that doesn't mean squat to us when we begin our review of their website. Fortunately, the homepage has a request for comments. We always have a few of those.
Precision Fluids, Inc., is a two decade old company manufacturing Metalworking Fluids from the Great State of Texas. Let us see can they pass our selection tests.
Cool blue and white combination makes the webpage look good. Animations and Sliders are in place. Good job done by web-designer. But only looks can’t impress us. What we are looking for is how easy it is to read your products.
Ashburn Chemical Technologies was established in Houston, Texas in 1968 as a regional manufacturer of metalworking fluids and lubricants. They also provide full service industrial fluid maintenance in partnership with Fluid Service Technologies. We review their utility of their website from the End User side only. They make it clear what this company is all about beginning with a busy and boring logo. Like IBM with the outl
Hangsterfers Laboratories, is another well-known name in the Metalworking Fluid Industry. Today METALWORKING MAGAZINE evaluates the utility of their website.
At Oemeta-Inc they call themselves “The coolant Company.” The home page is impressive, and includes a soothing color combination with neatly organized content to make navigation easy. Even if you are from a contin
Liquid Ice Corporation - that's a great name for a metalworking fluid supplier. Liquid Ice provides a shorter product list than many suppliers, being 100% water soluble. This simplifies things by eliminating the need for formula family identification.
PAGE CHALLENGE - A short product line is a big benefit here, as Liquid Ice comfortably lists all of their products on a single page.
HARRY MILLER CORP offers a large range of Soluble, Semi-Synthetic and Synthetic fluids. As with other large manufacturers, they have aligned their products by these formulation families first, and secondly by a generalized machining category of heavy duty and light duty. But these terms are fairly subjective.
One of the most respected names in the Metalworking Fluid Industry is Blaser Swisslube. Over the years Blaser has developed numerous products and formulations to meet demanding application needs. Blaser seems, unfortunately, reluctant to provide a single product application chart that gives the End User the big picture over their product line.
We goofed! Looking for the 2PAQ article? It is here----> 
