HELIX Program helping to sell more Metalworking Fluids
HELIX is a consultative selling and management development program created by Frost & Sullivan in collaboration with Houghton. The program was adopting standard sales processes, tools and systems and ultimately improving gross margins by selling higher value products and services. They could not only increase customer satisfaction but also increased gross margins by up to four times the original target.
Best Recipes for Metalworking Fluids
Metalworking Fluid recipes are not only about selecting right ingredients, but also in the right proportion of these over 20 ingredients. How do the great chemists of the world create the best recipes for the world's most successful Metalworking Fluids? Register for STLE’s webinar on 27th March 2014.
International Metalworking Fluid Mystery Solved
Metalworking Fluid Magazine is pleased to announce a winner to our translation contest. A team of folks at Rhenus Lub in Germany provided Metalworking Fluid Magazine with the solution to our mystery question of October, and are the winners of a free one-year subscription to our magazine! The contest question was: What does "FU" stand for in the German Language product nomenclature? It wasn't what we thought.
Model Metalworking Fluid Management Program Award
Master Chemical gets Rolls-Royce approval
Most recently Blaser Swisslube now Master Chemical. Master Chemical’s TRIM® MicroSol® 585XT semi-synthetic micro emulsion have received full CSS 127 supply specification approval from Rolls-Royce.
Pan-America 9th ICIS Base Oils & Lubricants Conference, 5th-6th Dec
Medical Attention
What do you do in the event of a metalworking fluid health-related emergency? Use common sense. First, find this nurse and demand a complete examination. She probably isn't going to let you do that to her, but it's a good test of your vital signs. If she is not available (she isn't) look for the semi-retired doctor on the factory premises that was forced out of his general practice for reasons you don't want to know.
They Paid a Bunch for it, Now They Want Sales Revenue.
The only thing certain in this world is change. Since the acquisition by Gulf we reported last year, many changes are taking place at “Houghton International.” The global metalworking fluids manufacturer has a presence across the world, and has added four key staffers in marketing and sales in its Valley Forge headquarters and its offices in Singapore and Thailand. These
Emulsifiers 101
There are several reasons I don't throw away my TLT magazines. First: it doesn't matter if my son finds it under the couch. Second: it's always good to review articles on metalworking fluid I might have read long ago. Third: maybe I was really busy that month and I missed a good article. That was certainly the case with the September Edition. Besides the uber crash course on amines provided by Mr.